Usability Testing of International Interfaces (Jakob Nielsen). 4. A European Evaluation of Three Document Formats for Hardware Installation Guides (Elisa del. Mar 13, Culturability: The Merging of Culture and Usability 3) What, if any, relationship exists between culture and genre as reflected in WEB design?. Culturability: The Merging of Culture and Usability. Wendy Barber and Albert Badre. [email protected], [email protected] Graphics, Visualization .

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What becomes clear is that one medium does not equate with te interface. Expect North American and Taiwanese users to be similarly effective when using a product.

A standard measuring instrument to measure attitudes should be used when measuring usability. Retrieved on May 25, from http: Read about how we use cookies. Cklturability also shows an extremely moderate relationship with cultural background and the number of errors, possibly as a result of its indirect relationship with these variables.

Contributions from cross-cultural marketing and advertising research. A literature survey by Hornbaek of usability articles suggests that the ISO definition is commonly accepted, and that there is also a distinction made in the literature between perceptions of usability and actual usability. Secondly, a comparison is made of correlations between usability factors within each culture group-Taiwanese and North American users.

ACM Press,pp. It is recommended that future studies along similar lines consider the following:.

Unfortunately, because these correlations are for different sets of variables, these correlations cannot be compared. Survey Sample Characteristics Participants in the study were chosen for being representative of the target market.

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The basic premise behind the research outlined here is simple: Related Products We have identified the following relevant lab reagents. This study also examines the correlations between usability factors within each culture.


Earlier definitions of usability have usually focused on performance-related criteria such as ease of use and effectiveness Shackel,but more recently the concept of usability has been expanded to include a subjective aspect, user satisfaction. It is to be expected that as users make more mistakes they also require more time to complete tasks.

International Differences in Work Values. Harcourt Brace and Co. Efficiency was measured using the time taken and the number of errors made. Greenberg EdgsReadings in human- computer interaction 2nd ed.

In the second study, we compared users’ preformance and preference for shopping vs. Current practice in measuring usability: While not strictly related to this study, it is also clear that perceptions of usability shared some correlation.

It is also possible that culture indirectly affected perceptions of usability.

Some are informative, some serve to sell products, others exist strictly for entertainment. The t-test is commonly used in studies such as this where the sample size is small and a normal distribution is assumed. Firstly, in order to combine the scores a weighting for each score would have to be identified, which is beyond the scope of this article.

CiteULike: Culturability: The Merging of Culture and Usability

The Effect of Culture on Usability: Correlations are shown in two aspects. The interface can be configured in a variety of languages, including Traditional Chinese for Taiwanese users and English for North American users.

Shopping sites incorporate many of the features of a store, such as aisles and shopping carts. Register and you can start organising your references online. There are no reviews of this article.

It is possible that for users to “feel” comfortable with the content of a web site, and cluturability find the site easy to use, they need to recognize the culturally established styles to which they are accustomed. While the graphical interface reduces the use of text, text is still required for many functions. To arrive at a total measure of usability for each culture, more research is needed to compare the weightings different cultures have for each component of usability.


Usability of consumer electronic products, International Journal of Industrial Ergonomics28, An MP3 player was chosen for a number of reasons. The null hypothesis is that there is no significant difference between any usability factor correlation in one culture group and its equivalent in the other culture group.

This survey was selected among others for a number of the following reasons:. For North American users however, only a moderate correlation between perceptions of efficiency and overall usability was observed.

Subjective measurements of effectiveness, efficiency, and user satisfaction were carried out using a Likert survey. Home Citegeist Everyone’s Library. Likes beta This copy of the article hasn’t been liked by anyone yet. Secondly, correlations between usability factors in one culture group are examined to see whether they are significantly different from correlations in the other culture group.

For example, how pictorial information is presented and organized for scanning on a display can be related to the script direction of the user’s first language. To measure and compare the usability of a product across two cultures, it is these factors that must be measured and compared. This survey was selected among others for a number of the following reasons: CiteULike uses cookies, some of which may already have been set.

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